How can a logo design impact your business? Whether you are in the process of opening a start-up company or you have been in business for many years, few things are more important than your brand identity, which starts with a logo. Obtaining a professionally designed logo (as opposed to a "logo" your cousin Jim did on the cheap) is paramount to the success of your business or brand for a number of reasons:
1. Making a strong first impression
A logo is the first thing people notice about your business. When you hand someone a business card, his eyes move directly to the logo. If a person is driving through town looking for a new hair stylist, the logo on your sign is going to draw her in or scare her away before she ever sees the inside of your shop. Say you are the proud new owner of a web design company, but your logo begs the question as to whether you passed high school art class. Potential clients are going to leave your site within three seconds of arriving because they already lost trust in your company. First impressions are everything when it comes to attracting clients to your doorstep or online store. If you have a state-of-the art logo that matches the quality of the product or service you provide, consumers will make the split-second decision trust your business enough to explore what you have to offer.
2. Concisely defining your business
A designer can develop a logo that showcases the purpose of your business in a unique and concise way to set you apart from the competition. Effective logos simply and clearly depict what your company has to offer. Whether your brand is creative and fun, highly professional and formal, or quirky and exotic, a logo helps consumers to easily identify if your company can meet their needs, or at the very least, attracts their attention to do further research into your business.
3. Building brand recognition
After moving past the initial first impression stage, people begin to associate your company with your logo and overall brand identity. The easier it is to recognize your logo, the better. A recognizable logo also helps to grow consumer loyalty. Consider some of the most successful companies in history: Apple, Chevrolet, Facebook, McDonald's, etc. All of these companies have instantly recognizable logos that invoke consumer trust solely based on brand recognition. Strive to attain this level of brand recognition amongst your target audience.
4. Instilling professionalism & trustworthiness
A well-designed logo translates to business professionalism and trustworthiness. As a business owner, you invest time, effort, revenue, and so much more into building your business and promoting your product or service. However, the lack of a strong brand identity may result in wasted resources. Consumer trust starts with the outward appearance of your business; although they say never to judge a book by its cover, this is exactly what consumers do when shopping around for the best place to spend their hard-earned dollars. When a consumer sees that you invested in a reliable image for your company, they will trust you to provide quality products and services. Therefore, it's well worth the investment to obtain a professionally designed identity for your business to maximize consumer trust.
5. Rising above the competition
If your business has a beautifully designed, trustworthy logo, it is sure to attract more customers than competitors who failed to recognize the value of brand identity. A strong logo design invokes confidence and generates consumer loyalty to your business. Everyone wants to have the best, trendiest, most reliable products on the market. Invest in a logo that shows your customers that your brand is the best you can buy.
Give your business the logo and brand identity it deserves. Let's work together to develop a design that tells your story, attracts clients, and grows your success!
Faith is the proud owner of Design by Faith, a freelance design business specializing in wedding stationery, invitation design, logo design, and all forms of print design. Time away from her computer is spent running, bicycling, frequenting concerts, swimming, gardening and doing other outdoor activities. To learn more, visit the About page!